When creating an accessible stand at an event, there are a few key strategies to ensure inclusivity and engagement with disabled people. The plans don’t have to be costly, and small changes can make a big difference, for example thinking smartly about layout and best use of space. Here’s how you can create a welcoming, accessible, and impactful stand, as well as creating more attraction for disabled people.
1. Physical Accessibility
Ensure that your stand is physically accessible for all visitors. This means ensuring that there’s enough space for people using wheelchairs or mobility aids to navigate freely. Tables should be at accessible heights, and materials should be reachable by all visitors. Consider the flooring – non-slip surfaces can prevent accidents, and avoid uneven areas.
2. Inclusive Design and Layout
A clean, uncluttered design can help reduce sensory overload for neurodiverse visitors. Use clear, large fonts on your signage and avoid overly bright or flashing lights, which could be distressing to some people. A clear and inviting layout can draw people in, and having a designated quiet space at your stand can offer a calming area for those who need it.
3. Multisensory Engagement
Offer various ways for people to engage with your stand. This might include tactile elements for visually impaired visitors or auditory options for those who benefit from spoken information. Videos should always have captions, and any printed materials should be available in large print and easy-read versions, ensuring they cater to a wide range of accessibility needs.
4. Staff Training
Your staff should be trained to interact with people with various disabilities. This includes understanding how to offer assistance respectfully and being aware of inclusive communication methods, such as British Sign Language (BSL) or lip-reading for Deaf visitors. The staff’s role is crucial in making visitors feel welcome and supported.
5. Accessible Marketing
Promote your stand’s accessibility features ahead of the event. Use your social media and website to highlight that your stand will be accessible, ensuring that attendees with disabilities know in advance what to expect. Make sure all your marketing is also accessible, for example ensuring Alt-Text on all your communications. You can also reach out to event organisers to ensure that their communication includes details about accessible facilities at your stand.
6. Interactive Elements
Gamification and interactive activities can enhance engagement but ensure that they are accessible to all. For example, if you have a competition or giveaway, make sure that everyone can participate, regardless of their disability. Everyone with disability has a different experience, and by providing alternatives, you can make these activities more inclusive.
Jane Hatton and Meghan Reed Share Their Insights
Meghan Reed, Head of Training and Consultancy, shares: “Your event stand is a physical representation of your brand. It needs to demonstrate your commitment to inclusion and show that your approach is anticipatory and not just a tick box exercise. By doing this, you’ll attract and engage with a much wider audience!”
Jane Hatton, Evenbreak’s CEO: “By considering accessibility from the outset and making small adjustments to your stand and approach, you can create an inclusive environment that leaves a lasting positive impression on all visitors.”
Ready to create your accessible stand?
Why not join us at Naidex 2025! We are offering a discount for our inclusive employers until 30th November 2024. Speak to your account manager, or contact us at info@evenbreak.co.uk
